Overseas Marketing Manager Holly Moon and Vice President Kyle Lee reported a very successful trip to the Beijing Book Fair this year. The two described the fair as a great success and noted that local distributors in China are very keen on e-future products.

"Local distributors are very excited about e-future and our products. They love the design and layout of the books. They really appreciate that we use colorful designs to capture students' interest, and that our books are so easy to teach," reported Holly.

During the fair, Vice President Kyle Lee was interviewed by Teri Tan from Publisher's Weekly for her article entitled Beijing 2011: The Potential of China's Book Market. Below is an excerpt:

For Seoul-based e-future, going beyond Korea is its mission, and the company has been expanding to Japan, Vietnam, China and Latin America. "We have been selling English language teaching materials to Spain, Mexico, Egypt and even the U.S.," says v-p/CFO Kyle Lee, whose titles are displayed prominently under the CNPIEC (China National Publication Import & Export Corporation) pavilion. "China is our biggest potential market especially because our products are tailor-made for non-native English language learners based on the experiences of non-native speakers -- unlike those from US or UK multinational publishers that are authored by native speakers." A Public-listed company, e-future is working with a major Korean telecommunications company (with possible link-up in China in the near future) and selling its original editions through local Chiness distributor Longingsun.

You can read the full article here:
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Kyle and Holly would also like to extend a very special "thank you" to Mr. Du, manager of the textbook division at CNPIEC, for his hospitality and kindness during the fair.

(Left to right: Mr. Du, Holly Moon, and Kyle Lee at the CNPIEC display booth)